With an array of businesses having an Instagram presence, it may feel overwhelming to stand out from the crowd. Since your Instagram account is usually the first impression that you get to give to your potential customers, it should be a good one. So how do you keep your account informative, interesting, and professional, all at once?
With the following actionable tips and tricks, you can have an account that’s aesthetically pleasing but also professional. So, let’s dive right in!
Know What to Avoid
Before we get started with the tips to give your Instagram a professional look, you should know what to avoid doing on Instagram. First things first, you are not supposed to post low-quality photos if you want your feed to look aesthetically pleasing.
In addition to that, it is recommended not to treat it as a spam account. Besides that, inconsistent posting and not engaging with your audience professionally will turn your followers off. While it’s great to know what to avoid, it can be challenging and time-consuming to what works for your Instagram account.
Create Instagram Story Highlights
If you have been using Instagram for a long time, you would most probably be aware of the fact that your story disappears after 24 hours for others to view. You could simply find your stories in the Story Archives. Instagram also gives a great feature known as ‘Highlights’ which allows you to save your stories. Whether you are a photographer or run a bakery, you could show off your most eye-catching photoshoots and a variety of cakes and cookies you have baked so far.
Remember the videos and photos you save in these highlights do not necessarily have to be of top-notch quality as your Instagram grid. You could also save some behind the scene videos and photos of you and your dedicated team. This is likely to give a more human feel to your content. Once you have created different highlights, it’s time to edit the highlight covers to your liking. Try to keep the design as simple and professional as possible.
Keep Your Username Easy to Remember
Your business growth does not solely depend on how many people make purchases through your platform. However, the username you choose, the number of people following your account, and how you are engaging with your audience will also make a big difference.
For this primary reason, you need to ensure that the username is quite simple and easy to remember. Furthermore, try keeping it short and catchy at the same time. When it comes to username, using too many numbers or special characters is not a good idea.
Decide What You Want to Post About
As Instagram is a visual platform, it’s crucial to come up with an enticing theme. Take the time to decide on a theme. When it comes to the theme of your Instagram account, you do not just have to focus on the colors in your photos. Make sure you think outside the box to decide what kind of content you want to post.
Whether you are an influencer or a business owner, you should think about the things that you are extremely passionate about. Besides that, it’s essential to search for your competitors and see what their feed is like and how they manage to keep their audience engaged. You can use TV and internet packages to take inspiration from movies, shows, and ads. Learn more about some great internet plans via Spectrum Chat. Once you are aware of your passion, your personality will shine through your posts. It is crucial to maintain a professional yet friendly image. Find more providers according to your need and location at buytvinternetphone.com
Select a Grid Layout
If you are wondering what a grid layout is, let us tell you that it’s the way you position your posts in the feed. It plays a vital role in giving you an idea about what photo/video should be put next to another photo/video. It’s something that keeps your Instagram theme consistent so you better stick to the layout.
Having a grid layout is one of the best ways to make your Instagram feed look professional to your followers. If you haven’t chosen a grid layout yet, it’s high time to do so!
Bottom Line
Now that you know how to give a professional look to your Instagram feed, it’s high time to execute, build a following, and show off your brand’s distinctive tone and style to the world!
It takes time, planning, and patience to execute a plan but once you know what to do, you’ll be on your way to growing your account.
Hopefully, the above-mentioned tips will help you turn visitors into followers.